We are back in one of the country’s fastest growing municipalities, the Town of Mount Pleasant, SC. We decided to look at the dentistry profession. This industry is one of the most competitive and lucrative markets you will find in medium to larger towns. Cities typically have more than enough dentist offices to service the populace and high dollar per visit transactions make each new customer quite valuable.
In order for a dental office to succeed, a solid customer base needs to be maintained. Once established, the loss of customers must be met or exceeded by gains of new dental clients. Most practices have a fresh website, a solid multimedia promotional plan, and great communications to allow this.
We looked at and interviewed Smileworks General & Cosmetic Dentistry for their use of communications. This dentist clinic is a textbook case of a business staying current with the industry while not pushing the envelope. Smileworks allows new technology to become established enough to be adequately evaluated and then proceeds to make solid decisions. They have determined that enlisting the services of local companies for their computer network and website development provides them superior interaction and control along with quality. They previously used out-of-town contractors and found communications/software/website services to be average at best.
They rebuild their website about every five years, update their company software about every seven years, and add communications services as they prove themselves in the dentistry industry. Thus:
- They have just purchased an SMS package to allow better client communications, scheduling, and reviews.
- The office software is less than one year old.
- Their five-year-old website is under renovation.
The SMS application will gradually replace part of their newsletter function of reminders.
Of the businesses reviewed, Smileworks is most like a template to emulate for businesses that want to grow at a sustainable rate.
Smileworks General & Cosmetic Dentistry
882 Whipple Rd
Mt Pleasant, SC 29464